Blogging is one of the biggest online marketing tools these days — and why not? Businesses that blog frequently receive 97 percent more links and 250 percent more traffic than those that don’t.
If you need any more incentives to start your own blog, here they are:
Tells Your Story
Blogging allows individuals and businesses to tell their story in a more detailed way than they can through any other platform. With a blog, you can become your own media company. For an individual, it allows you to write on a topic that is of interest to people like them. For a business, a blog can reflect the brand’s message and cement its identity by telling people about your business success stories, new product and service launches, upcoming events, and new strategies.
You can make a lot of money not by just redirecting your traffic from your blog to your business website but also by monetizing the blog itself. Once you have enough traffic on your blog, you can place ads to other sites that may interest your visitors. Each time a visitor to your site clicks on one of these ads, you get some money for it. Over time, you may be able to generate thousands of dollars of supplemental income from your blog.
Google Likes Blogs
Once Google forms an association between your blog and your business website, and your blog continues to produce unique content, the search engine will rank your website higher, along with your blog. This means that not only your blog, but your website will also start getting more and more traffic, since Google has deemed them credible.
Having a blog that produces unique, value-adding, information-rich content not only imparts new industry-related information to your visitors quickly, but it can also help you establish yourself as an authority in the industry. It increases your credibility. This, in turn, can convert your traffic into leads and paying customers.
Blogging can bring you other opportunities for engagement, like allowing people to contact you for speeches or press news. People who own blogs have been given high job positions in companies based solely on how they write and run their blog.
Although these reasons are enough to start your own blog, blogging is not easy; it requires a lot of effort and time. If you need to start your own blog and want opportunities for online marketing in Calgary, we at C2Media can help you. We are an advertising agency in Calgary that has successfully helped hundreds of brands become visible in the online and social scene. Call us at 403-971-8199 to contact us.