5 Ways Your Website Design Can Affect Your Brand

Almost 75% of your visitors determine the credibility of your website by its design. Your brand’s marketing concept can capture people’s attention, but your website design will determine whether they will buy from you or not.

Take a look at how your website can affect your brand.

Brand Message

A website design presents the voice of your brand. Your brand could represent comfort, luxury, quality, or value, and having a good website design can make your brand memorable. So, make sure your website design reflects the values of your brand.

User Experience

A great website design means a great experience for your users as well. A good website design includes everything from fast loading to easy navigation. Site speed is one of the most important factors when it comes to website design as 52% of users will leave your website if it doesn’t load in 3 seconds. If your website contains large images that have not been optimized, they will slow it down and your user will not get the best experience out of it.

High Conversions

Your website design should be able to convert your visitors into paying customers. A good website design should attract visitors, boost your online presence and increase engagement. It will help you convey the company’s message and is your biggest chance to get noticed online.

Search Engine Optimization

About 95% of online activities begin with the search engine. This means that your site should be optimized enough to appear on the search engine ranking pages and that you should take into account the content, metadata navigations, and aesthetics. Additionally, as a majority of the people now use mobile devices, your website need to be responsive and optimized for mobile as well.


In order for your website to remain perfect, you will need to constantly change, upgrade and optimize it. You will have to see which actions improve website performance and what areas are not doing well. This will require you to research your audience and understand why some pages are not attracting traffic. If you cannot figure this out, you will lose valuable data. To analyze your website, you can integrate it with Google Analytics.


Now you can understand how a good website design can affect your brand while a bad design can make all your hard work go up in flames. Make sure you consider all the strategies to ensure you don’t miss out on anything. Your website is your most effective online marketing tool; however, it is not easy to make. C2Media is an online advertising agency in Calgary which provides digital marketing solutions. We can help you make a successful website that will attract visitors and boost your revenue. You can contact them on 403-971-8199 or info@c2media.ca.

A man working on creating a website design
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