A website is your biggest marketing tool and can help your business get traffic. If you are a small business that does not have a website yet, you are losing out to competitors who do have sites.
Below are a few tips that can help you create a business website.
Keep it Simple
Your website should be free of clutter and its main focus should be your brand’s message. If your potential customers are unable to find the information they are looking for right away, they will move on to your competitors.
Do not keep the whole directory of your links in the main menu of your website. Instead, only keep the links to your major products and services in your main menu at the top of the page. Other links that are important but do not relate to your brand’s offerings, like the terms and conditions sections, should be placed in the footer.
Call to Action
The call to action link, button or popup should be easily visible without overpowering the page. The CTA gets your visitors to click on a link and helps your business create a contact list.
If you want your business website to be in the top ranks of Google, you need to implement some search engine optimization strategies to it. Your site should contain all the relevant keywords in organic ways, have workable navigation links, a clear sitemap, high-authority backlinks, and original content.
People are now buying more stuff through their mobile phone than they are going to shopping malls. If your business has a website that doesn’t work that well on mobile phones, you are definitely losing out on making money. Your website should be responsive and mobile-friendly with fast load speed. This will require you to create the correct server infrastructure and bandwidth and optimize all your media to support a fast site.
Your business website content should be relevant and updated and should stay true to your brand’s spirit. The more unique, authentic and relatable your content, the easier it will be to find on search engines.
Your website should promote brand identity. It can do that by using consistent colors, themes, and messages throughout so that your customers can distinguish your brand in their mind instantly.
To create a successful website, you may want to hire a professional online marketing company in Calgary. C2Media is an online advertising agency in Calgary that has taken on all sorts of website development projects, big and small. You can visit us at https://www.c2media.ca/ or call us at 403-971-8199.