There are over 2.77 billion people who use social media around the world. Considering the huge number, turning to social media to drive traffic towards your website seems to be a worthwhile effort.
Here are some of the tips you can use to make the most of your social networks:
Set up Account
Most businesses use major social networks like Facebook, Instagram, Twitter and YouTube to set up their accounts. You can start by first creating a personal page with your real name and real face and then create a business page for official news of your brand.
Make sure you update as much as possible and share your business page updates on your personal page as well. It is recommended that you update several times a week and multiple times a day so that your users might not miss anything.
Social media users these days are more interested in visual content like videos, infographics, slideshows and live-streaming content than lengthy text. One of the most engaging types of content on social media these days are live Q & A sessions that allow a brand to interact with its user in real time.
Share Other Brand’s Content
When you share content from another site, the page owner will get a notification and they will become aware of your brand. As a sign of goodwill, they may also share your content on their page and get you even more potential traffic.
Ask for Engagement
Always ask your users to engage with your brand by subscribing or getting notifications. YouTube has several creative ways it can give people a call-to-action.
Responding quickly to your users’ concerns shows that you care about them. Also, make use of a chatbox for when you are not online.
Do a simple research of your competitors’ social media strategies to see which approaches work best for them. You can then customize those tactics to suit your brand.
Although organic traffic goes a long way, paid promotions can help you reach a wider audience which you otherwise would never have access to.
If you would like to hire a social media company in Calgary to manage your social strategy, C2Media can get the job done for you. We are an online advertising agency in Calgary that has helped thousands of clients. Reach us at 403-971-8199.