Here’s How to Improve Your Brand’s Presence on Social Media

All companies have social media accounts; however, not many have tons of new followers willing to interact with them. If you are one of these companies, you need to up your social media game. Here’s how:

Using the Right Tools:

According to a survey, most businesses tweet an average of 15 times a day. However, if you don’t have enough time for so much activity, you need the right tools. Using tools for scheduling posts is a great method to keep your social media accounts populated and save you time. With tools like Buffer and Hootsuite, you can manage all your social media accounts from a single place, schedule their posts, post updates, and check your performance.

Prioritizing Customer Service:

These days, the majority of users prefer going to a company’s social media channel to get answers to their query, rather than employing traditional options like calling or emailing. You can use this opportunity to provide excellent customer care to your users through your social media. One thing you can do is to create a Facebook chat box that can answer questions when your staff is not online. Your customers will be more eager to buy from you if you prove you are responsible and credible.

Promote Social Media Accounts

Your users won’t know what kind of social media accounts you have unless you tell them directly. To make your online presence known, you need to add their icons on your website, add a sidebar of social media feeds, tell people directly to go to your social media channels at the end of your blogs and promote your channels through email.

Watch Out for Trends

One of the best ways to get people to notice your social media channels is to mention popular trends. This can help your profile show up to thousands of users who did not even know you existed. Twitter offers very convenient top trending hashtags on its left sidebar. The beauty of trending hashtags is that they don’t have to be strictly relevant. If you are a building company and want to create a great post for #MothersDay, do it.

Engage Actively

If you never reply to any of your users’ comments, they won’t know if their feedback has been appreciated or even seen. You won’t get many users to follow you this way. You need to show appreciation to your followers in the comments, answer their queries in posts, and also share user-generated content. This will not only increase your online presence, but it will also help build long-lasting relationships.


Although managing social media seems easy, it can be very daunting. If you say something wrong, you risk alienating many of your users. However, the benefits of a social media presence outweigh its risks. If you want to have your best year on social media, contact C2Media, one of the foremost social media companies in Calgary. Contact us at or call us at 403-971-8199 to get your social media accounts up and running.

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