Here’s How Your Website Design Can Affect Your Brand

Do you know that 75 percent of your visitors judge your business by the website you keep and maintain? A lot of companies disregard the fact that a website’s design can make or break their brand. However, your website design has the power to bring success to your company.

Here is how:

Brand Identity

A great website design can make your brand recognizable and unforgettable. Your website design is a marketing tool that can covey your values and evoke interest. Your brand can represent comfort, luxury, trust, quality, or value, and your website should reflect that.

Search Engine Optimization

About 95 percent of online activity begins on the search engines. That means it is vital that your website shows up in the search engine ranking pages. To do that, you need to make sure that your website is based on Google’s best practices, and is responsive and mobile-friendly. A good website design should contain the relevant keywords, unique and engaging content, valid metadata, proper structure and navigation and should be easy to use. Any design changes you make to your website will negatively or positively impact your SEO.

User Experience

Your website design also impacts user experience. Some main aspects include website loading speed, simple navigation, and ease of use. Surveys show that over 50% of users leave the website if it doesn’t load in 3 seconds. If your website uses poorly-optimized large images and video, it will slow down its load time. If this happens, your user will leave the website without a second glance.

Website Analysis

A website needs to be continuously maintained, updated, and optimized in order to keep providing value to its users. Therefore, you need to inspect every aspect of your website and see which ones are falling short of user expectations and not helping users convert into customers. If you don’t do this, you run the risk of losing valuable customers.

Message

A website’s marketing design also reflects the company’s message. With some judicious use of text, images, and videos, you can successfully convey your brand’s message and also educate your visitors on your business processes. The attractive and relevant design can also make your client more inclined towards your brand.

Wrap Up

A website’s design has a prominent role in your marketing strategy. A poorly designed website can put all your efforts in vain. You also need to populate it with high-quality content that is rich in valuable information for your users. Make sure you consider all the strategies.

C2Media, a foremost advertising agency in Calgary, can help you get a unique, intuitive, and creative website design. Contact us at info@c2media.ca or call us at 403-971-8199 to make your website into an effective marketing tool for your business.

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