Social media in this day and age is essential for your business’ visibility. If your brand does not have a social media presence, it virtually does not exist.
Take a look at some reasons why social media is important for your business.
If your people don’t know your business exists, they cannot become your customers. Social media allows you to reach a wide audience without spending too much time, money and effort. Create your social media profiles on Facebook, Twitter, LinkedIn, Instagram and YouTube and start networking to build brand recognition. By just investing a few hours a week on social media, 91% of businesses claimed that the time spent increased brand awareness and heightened customer experience.
Customers are becoming smarter, so before they buy from your brand, they will do a quick search of your social media page. If they find a robust, information-rich, updated page, it will build your brand credibility and establish trust in customers. Quickly replying to customers’ queries and posting current and relevant content can help you build your brand authority. A few satisfied customers can result in positive word-of-mouth for your business.
Brand engagement means making a personal and emotional connection with your customers. You can do this by posting a video of behind-the-scenes workings in your factories or posting a series of Instagram Stories. You can also do a 15-minute live Q&A session through the Facebook live streaming service. Over time you will start to understand what kind of content your customers find engaging. This can lead to brand loyalty.
By distributing your content through social media, you are giving your audience a chance to drive traffic to your website, bringing more traffic to your it. The higher the quality of the content you share, the more inbound traffic you can expect on your website.
Low Marketing Cost
A brand’s marketing costs can run into hundreds of thousands of dollars and can be very prohibitive. With social media, you can run successful ad campaigns lesser investment and target a huge segment of the market. By just investing a small amount of money, you can increase your conversion rates and get some serious ROI.
Have you integrated social media into your marketing strategy? If you haven’t, now is the time to start.