Last year, Instagram achieved 1 billion users. With such a huge user base, no smart business would ignore this platform. Today, thousands of businesses use Instagram to propel their brand, become engaged with their followers, and look for new customers.
If you are using Instagram for business, here are some tips that you should start using.
Use Authentic, Up-to-Date Content
Gone are the days when companies used to entice people with staged marketing photos of their products. These days, customers want authentic and personal look into your products, services or the lifestyle you offer.
To legitimize your content, you can do live-streaming on Instagram, which will prove your products and services are 100 percent authentic. Content that is extremely professional-looking and immaculate sometimes seems like window dressing. Your customers need to know the story behind the brand and see the real people behind your business.
For businesses, it is very easy to use Instagram to speedily upload their best-captures photos and videos without spending too much time on designing your content. You have the ability to upload diverse content anywhere, anytime, without any professional editing. The diversity of your content helps you show the different cultures of your business and engage your audience.
Instead of simply posting your content, you also need to get involved in extensive discussions with your followers. One of the best ways to do that is to always answer your followers when they leave a comment. You can also take out some time to check out their Instagram profile, like their content and leave a comment of your own. The more you engage with others, the more they are likely to engage with your business.
Unfortunately, Instagram does not allow you to leave a link in your captions. You can, however, place a link in your bio. If you use tools like Linktree, it can help you generate a custom link that slips in additional links, giving you the benefit of accessing as much as five links through your Instagram bio.
Instagram Stories is a great way to tell a captivating story of your business. Its one disadvantage is that it disappears after 24 hours. Having said that – it is a great opportunity to regularly update your visual storytelling that cuts through all the clutter on Instagram. Instagram Stories help you to produce slideshows, videos and photos, that when stretched together tell a personalized story.
Although clicks and likes are good for the business, they are still not an indication that the right traffic is being enticed by your blog. To find that out, see who is commenting on your posts and check out your new followers. These two things will give you an idea about how well you are attracting new audiences and how much exposure you are getting.
If you are considering using Instagram for business, contact C2Media. We are a social media company in Calgarythat has implemented successful marketing strategies for many businesses. Message us at firstname.lastname@example.org or call us at 403-971-8199.