Are you new to SEO? That’s alright. You don’t need to know everything about search engine optimization to reap its benefits.
Here are five simple things that can help you boost your SEO today:
One of the most important aspects of SEO is on-site optimization or making sure that all the on-site technical details of your website are search engine-compliant. Register your website with Google Webmaster Tools, which is quite easy to work with. With this tool, you can get information about your site’s speed, performance, health, crawl errors, and a whole lot more.
In layman’s terms, Google authorship is the by-line and the photo that appear on the search engine pages. These rich snippets show the author’s full name, picture, and any Google circle that he or she may belong to. Google Authorship is a good way to catch the eyes of the audience. In fact, research shows that Google Authorship improves click rates by 150%.
To create a list of keywords, you first need to know your customers. If you go to your website’s analytics, you can figure out which type of content on your site is driving the most traffic. You can then use the keywords in that content to help create a list of main keywords. You can also use tools like Google Keyword Planner to research keywords.
Once this is done, you can add the main keywords in the title tag, page URLs, image ALT tag, meta description, and your page content.
Your content must be unique, emotionally-engaging, useful, well-researched, and above all, must stand out from whatever your competitors are putting up on their websites. Content doesn’t just mean adding keyword-rich texts, but also stunning visuals, how-to video tutorials, supplementary products like eBooks and other free tools.
Social Media Sharing
If your content is not shared, nobody will know it even exists. You can add social signals and visible share buttons from Facebook, Twitter, and Instagram to get a good ranking on Google. Research has found that sites with share buttons generate 7 times more mentions than sites without visible sharing options. The headlines and text you choose to show on your social networks also play a big role in engagement.
If you are thinking of making changes to your marketing strategies using SEO, now is the time. C2Media provides the best and most innovative online marketing in Calgary. If you want to rank your business on Google, contact us today.