These days, a business’ marketing strategy is woefully incomplete if it does not use social media campaigns. Among all the social networks, Facebook and Instagram are the most popular.
This is why posting on Facebook and Instagram is key to a successful marketing strategy. Take a look at some of the benefits the two platforms offer businesses:
Instagram Offers the Most Engagement
When it comes to the highest engagement, Instagram wins hands down. On average, Instagram users share over 95 million photos and videos, and like 4.2 billion posts every day. Visitors on Instagram spend an average of 192 seconds on the platform, which is over three minutes higher than any other online marketing channel. Instagram users stay on a page 45 percent longer than Facebook users.
Facebook Offers the Highest Visibility and Largest Demographic
Facebook reigns supreme when it comes to reach. The platform boasts over 2.2 billion active users worldwide. That’s a lot of potential traffic. Not only does Facebook have the largest user base as compared to any other social media channel, but its users are also the most diverse when it comes to age groups.
About 82 percent of users between the ages of 18 and 29, 79 percent of users between the ages of 30 and 49, and 64 percent of users between the ages of 50 and 64 use Facebook. This means you have a great chance to boost your brand’s visibility through Facebook.
Instagram Attracts a Younger Audience
Instagram is the most popular social media platform among younger users aged between 13 and 34. The social media platform can help businesses engage with younger people. Brands that are targeted toward the youth, like PlayStation and Oreo, get the highest traffic on Instagram.
Facebook Ads Perform Extremely Well
Facebook reported it generated a revenue of $16.9 billion in the last quarter of 2019. This number increases every year, and why not? Facebook ads work much better and faster than regular ads on the web. Its mobile ads have a 9.1 higher click-through rate than other ads. For online businesses, Facebook is the best medium for advertising their products and services.
Facebook Distributes Detailed Information
Facebook allows businesses to post and share as many links to their website pages and blogs as they want, as well as write lengthy posts without word limits through Facebook Status. This lets businesses promote more detailed, information-rich posts online.
If you want to step up your marketing game, promoting your brand on Facebook and Instagram is crucial. C2Media is an advertising and social media company in Calgary and has helped hundreds of brands successfully build up their social media presence. Call us at 403-971-8199 to help you make the most of Facebook and Instagram.