Instagram Tips for Businesses

Instagram for business

Last year, Instagram achieved 1 billion users. With such a huge user base, no smart business would ignore this platform. Today, thousands of businesses use Instagram to propel their brand, become engaged with their followers, and look for new customers.

If you are using Instagram for business, here are some tips that you should start using.

Use Authentic, Up-to-Date Content

Gone are the days when companies used to entice people with staged marketing photos of their products. These days, customers want authentic and personal look into your products, services or the lifestyle you offer.

To legitimize your content, you can do live-streaming on Instagram, which will prove your products and services are 100 percent authentic. Content that is extremely professional-looking and immaculate sometimes seems like window dressing. Your customers need to know the story behind the brand and see the real people behind your business.

Be Speedy

For businesses, it is very easy to use Instagram to speedily upload their best-captures photos and videos without spending too much time on designing your content. You have the ability to upload diverse content anywhere, anytime, without any professional editing. The diversity of your content helps you show the different cultures of your business and engage your audience.

Get Involved

Instead of simply posting your content, you also need to get involved in extensive discussions with your followers. One of the best ways to do that is to always answer your followers when they leave a comment. You can also take out some time to check out their Instagram profile, like their content and leave a comment of your own. The more you engage with others, the more they are likely to engage with your business.

Leave Links

Unfortunately, Instagram does not allow you to leave a link in your captions. You can, however, place a link in your bio. If you use tools like Linktree, it can help you generate a custom link that slips in additional links, giving you the benefit of accessing as much as five links through your Instagram bio.

Instagram Stories

Instagram Stories is a great way to tell a captivating story of your business. Its one disadvantage is that it disappears after 24 hours. Having said that – it is a great opportunity to regularly update your visual storytelling that cuts through all the clutter on Instagram. Instagram Stories help you to produce slideshows, videos and photos, that when stretched together tell a personalized story.

Relevant Users

Although clicks and likes are good for the business, they are still not an indication that the right traffic is being enticed by your blog. To find that out, see who is commenting on your posts and check out your new followers. These two things will give you an idea about how well you are attracting new audiences and how much exposure you are getting.

If you are considering using Instagram for business, contact C2Media. We are a social media company in Calgarythat has implemented successful marketing strategies for many businesses. Message us at or call us at 403-971-8199.

7 Tips to Create a Perfect Website for your Business

Business website creation

A website is your biggest marketing tool and can help your business get traffic. If you are a small business that does not have a website yet, you are losing out to competitors who do have sites.

Below are a few tips that can help you create a business website.

Keep it Simple

Your website should be free of clutter and its main focus should be your brand’s message. If your potential customers are unable to find the information they are looking for right away, they will move on to your competitors.

Navigation Links

Do not keep the whole directory of your links in the main menu of your website. Instead, only keep the links to your major products and services in your main menu at the top of the page. Other links that are important but do not relate to your brand’s offerings, like the terms and conditions sections, should be placed in the footer.

Call to Action

The call to action link, button or popup should be easily visible without overpowering the page. The CTA gets your visitors to click on a link and helps your business create a contact list.


If you want your business website to be in the top ranks of Google, you need to implement some search engine optimization strategies to it. Your site should contain all the relevant keywords in organic ways, have workable navigation links, a clear sitemap, high-authority backlinks, and original content.

Mobile Friendly

People are now buying more stuff through their mobile phone than they are going to shopping malls. If your business has a website that doesn’t work that well on mobile phones, you are definitely losing out on making money. Your website should be responsive and mobile-friendly with fast load speed. This will require you to create the correct server infrastructure and bandwidth and optimize all your media to support a fast site.

Relevant Content

Your business website content should be relevant and updated and should stay true to your brand’s spirit. The more unique, authentic and relatable your content, the easier it will be to find on search engines.

Brand Identity

Your website should promote brand identity. It can do that by using consistent colors, themes, and messages throughout so that your customers can distinguish your brand in their mind instantly.

To create a successful website, you may want to hire a professional online marketing company in Calgary. C2Media is an online advertising agency in Calgary that has taken on all sorts of website development projects, big and small. You can visit us at or call us at 403-971-8199.