The Importance Of Social Media Marketing For Your Brand

Social media in this day and age is essential for your business’ visibility. If your brand does not have a social media presence, it virtually does not exist.

Take a look at some reasons why social media is important for your business.

Brand Awareness

If your people don’t know your business exists, they cannot become your customers. Social media allows you to reach a wide audience without spending too much time, money and effort. Create your social media profiles on Facebook, Twitter, LinkedIn, Instagram and YouTube and start networking to build brand recognition. By just investing a few hours a week on social media, 91% of businesses claimed that the time spent increased brand awareness and heightened customer experience.

Brand Authority

Customers are becoming smarter, so before they buy from your brand, they will do a quick search of your social media page. If they find a robust, information-rich, updated page, it will build your brand credibility and establish trust in customers. Quickly replying to customers’ queries and posting current and relevant content can help you build your brand authority. A few satisfied customers can result in positive word-of-mouth for your business.

Brand Engagement

Brand engagement means making a personal and emotional connection with your customers. You can do this by posting a video of behind-the-scenes workings in your factories or posting a series of Instagram Stories. You can also do a 15-minute live Q&A session through the Facebook live streaming service. Over time you will start to understand what kind of content your customers find engaging. This can lead to brand loyalty.

Brand Traffic

By distributing your content through social media, you are giving your audience a chance to drive traffic to your website, bringing more traffic to your it. The higher the quality of the content you share, the more inbound traffic you can expect on your website.

Low Marketing Cost

A brand’s marketing costs can run into hundreds of thousands of dollars and can be very prohibitive. With social media, you can run successful ad campaigns lesser investment and target a huge segment of the market. By just investing a small amount of money, you can increase your conversion rates and get some serious ROI.

Have you integrated social media into your marketing strategy? If you haven’t, now is the time to start.

What is SEO?

SEO, also known as Search Engine Optimization, is an essential component of your digital blueprint. SEO is a marketing solution that helps your website be found on Search Engines like Google, Bing and Yahoo – organically. *Organic refers to non-paid placement.

SEO is vital in driving traffic to your website for increased trust and profitability.

It is proven that websites that are found on the first page of Google, Bing and Yahoo, gain trust and authority. High visibility on search engines will improve customers’ opinion on a company, while raising its chances of converting potential clients.

What is an Algorithm in SEO?

According to various sources, Algorithm is a complex process or set of rules to be followed in calculations or other problem-solving operations by a computer. Makes sense, right? Didn’t think so. Let’s try again: Google, Bing and Yahoo set parameters (rules) to be followed for a website to successfully rank.

In SEO, the algorithm consists of many factors which determine which websites are first page worthy. Some of these include, but are not limited to backlinks, keywords, content, and page authority, just to name a few.

Do words hurt?

Content was always king, and it’s still sitting high on its throne. Websites rich of content, easy to read, and containing relevant keywords tend to rank better than those lacking these components. So next time you’re wondering if you should add content to your site, go for it so you don’t risk being left behind.

Another player in the SEO game…Social Media

Social media is another great tool to help the success of your SEO. Facebook, Twitter and Instagram are fantastic resources to help drive traffic to your website through compelling posts. Bonus? The more shares your posts receive, the more it assists your SEO efforts.

Did you know? Google sees over 40,000 searches every second

That equals to over 3.5 billion searches per day!

For the love of keywords!!

Keywords are another key component in SEO. Although you can’t keyword pack your website for better rankability, you should have keywords that are pertinent to your business. For example, if you would like to appear under ‘Tanning Salon in Calgary’, you should have a minimum of 500 words including ‘Tanning Salon in Calgary’ 4-6 times.

Why SEO?

Simple: you can’t afford not to. The first page of Google captures 71% of search traffic clicks. This means that if you’re not found, your competitors will be and you’ll be missing out on sales.